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John Pereless, President & CEO of Pereless Software, a global software development firm delivering business solutions and custom applications.

John Pereless- Reasons Why Your Business Requires Mobile Application

Thursday, 18 December 2014



In the recent time, mobile app development has become a necessity rather than being a choice for premium businesses. According to John Pereless, customers now expect a company to have a mobile application so that they can easily access the services that are offered by them. Therefore to add credibility to your business and to increase your brand reputation, John Pereless suggests you to design a mobile business application.

Here are few reasons listed by John Pereless that would make you think twice to design an app:

Increased sales
The favourite word of a business is “sales”, in other words increased profit and developing technology has made it easier to focus on your targeted audiences. People in large number are accessing your services through smart phones therefore it is important to keep the mobile audience in mind with offering your services. A mobile app can help you to offer better services to your customers in turn attracting their interest toward the services and products offered by your company.

Sharing is important
Mobile applications have made it easier to interact with your customers in a better manner. You can easily share important information with your customers and notify them about latest discounts and offers. It also gives a chance to your clients to contact your business easily for feedback, complaints and queries.

Better processes
Well designed mobile application increases your conversions in turn enhancing the profits of your enterprises. Information can be shared in better manner and database about the customers can be maintained easily. This helps the businesses to save on their time, efforts and resources.

Enhanced usability
When compared to websites, mobile applications are easier to use and offer better user experience. The functionality of the app depends on its usability and thus it offer users an amazing experience. Customers can easily access your services through a well designed app while it becomes difficult to access a website through a smart phone. In the end, John Pereless explains that a business mobile application offer satisfying and engaging buying experience.

Saves money
Designing a mobile app requires initial investment however it offers great return on your investment. Business mobile application helps you to increase your sales and offer better usability experience to your customer. You can easily convert your visitors into sales if they are happy with their experience.

Therefore John Pereless advocates that when you plan to expand your business across the world, a mobile business app can help you to do so easily.

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Red Bank, New Jersey, Red Bank, United States
John Pereless is President / CEO of Pereless Software, a global software development firm delivering business solutions and custom applications to customers including National Geographic Channel, Fox, PepsiCo, and Nokia Siemens Networks. He is responsible for the strategic and overall business development of Pereless.